As we all know the most famous name on social media influencer in beauty and make-up industry i.e. none other than one and only “Kylie Jenner”.
Hi mates!
This time I came back with a case study of woman entrepreneur, “the Kylie Jenner”, how she built an empire of beauty-make-up, fashion, business women, social-media influencer, blogger and youtuber and she is famous all-over the world. As of December month, her networth estimated at $ 750 millions.
Kylie is an Instagram influencer of united states with 376 millions followers and 1.68% engagements. Many people thinks her business grew because of her family background of Kardashians. But we cannot deny that to built a business it requires lot of hard-work, consistency and passions as well. She always prove herself by improving her business strategy, directly engaging with audience.
We all think who is she and what she do?
She is an engineer/doctor- No
Is she made software just like bill gates? – Not
She has an artist/singer- Not so
She has a PHD degree- of course not
She is graduate from a very big college- definitely not
So, who is she? How she become a billionaire at the age of 21- shocking and surprising as well!
What is her success story? How she is managing business?
I know that you all are curious to know the answer of all these questions.
Her Early Life:
Kylie is the youngest child of Caitlyn Jenner and Chris Jenner and is among the Famous Kardarshian family. You may be know her from the famous T.V. show “Keeping up with the Kardashians”. Kylie was 10 years old when she began appearing in the keeping Up With the Kardashins T.V. series. With that she is getting endorsement for T.V. commercials, modeling gigs and social media promotions. That how her career started at very early age.
This show,” Keeping Up With the Kardashians” is all about her family what they do in daily routine, how they rich are bla bla bla….. This show got alot of negative criticism for brainlessness and comes into the lime-light. The title given to this show as a criticism, “Famous of being famous” and but because of popularity in media this show ran for 20 seasons over the span of almost fourteen years, becoming one of the longest-running reality television series in the US. At that time she was 10 years old and start getting social presence.
Career highlights:
As she is already famous since her childhood. She starting working at T.V. commercial from where she become a Model. In 2011, kylie and her sister kendall hosted a 3-D show called Glee the concert Movie, this show again got criticism and hence got lime-light. In 2011, she, following kendall, earned a huge sum of money endorsing two nail lacqers from the Nicole by OPI brand, named “Rainbow in the S-kylie” and “Wear Something Spar-kylie”. Kylie and Kendall launched ‘The kendall & kylie collection’with Pacsun on February 2013. At this moment still she is a teen but getting fam, her face become known too the public.
In 2013, Kylie Jenner appeared in the music video ‘Find that Girl’ by The Boy Band Project. In the following years, she has been featured in a number of music videos.
In 2014, Kylie alongwith her sister Kendall, released he science fiction novel ‘Rebel: City of Indra’. The novel was criticized by reviewers for being ghostwritten by Maya Sloan. But content was marketed very well and number of books was sold cause of their social presence.
In 2014, Kylie Jenner signed on the Seed Beauty, a company launched by Laura Thomas that would help build Kylie’s brand from the ground up.
She says Social Media is an amazing access to my fans and customer- her marketing strategy totally depends on social media.
From her case-study few highlight points:
1. Make your audience.
2. Provide what your audience want.
3. Ignore your haters- they will bark every time.
4. Add a entertaining element in your business strategy which is visible to your audience like her she is very much active on her every social media.
5. Take feedback about your product or services from your audience.
6. Keep quality control of your product and outsource your other major business activities.
7. Make your social presence to market your product.